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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your DJ business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your DJ business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our DJ business name generator above and then scroll below to find the first step in the naming process.

  1. Dandy DJs
  2. Staccato Sounds
  3. DJ Danny Tempo
  4. Melanie’s Melodies
  5. Clef & Crescendo DJs
  6. Pitch and Pizazz
  7. DJ Bass Beast
  8. Biff’s Riffs
  9. Staccato Samples
  10. Party Pulse

  1. DJ Scratch Batch
  2. DJ Eddie Echo
  3. Arpeggio Events
  4. Sounds & Smiles
  5. Festive Ensembles
  6. Blowout Beats
  7. Bass Bash
  8. DJ Soiree
  9. Snacks & Tracks
  10. DJ Ballad Bill

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Created by branding experts and professional designers.

Four steps to naming your DJ business

This four-step process will help you name your DJ business. In this example, I’m creating a name for a DJ business that conveys fun, celebration, and the ability to keep the party rolling. Here’s each step I took in crafting these business names.

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?

  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:


Removed Ideas:

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#3) Get some feedback

You’ll now have a list of 3-6 great DJ business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

This name conveys a DJ service that focuses on lighthearted fun.

This name conveys music that will keep everyone dancing.

This name conveys a great option for birthday parties and other celebratory events.

This name conveys powerful sounds that anyone can dance to.

#4) Check It’s available

At this point, it’s good to have at least three great DJ business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful DJ businesses and break down why and how they’ve chosen to name their business and why it works for them.


Instant Request DJ Entertainment may seem like a wordy name, but it’s one that lets customers know their requests will be heard and answered instantly. The name also uses some strong consonance to make it easier to remember. “instant request DJ Entertainment“.


Stumptown DJs achieves a personal connection with customers by using a colloquial name based on where the company is located rather than the actual name of the city. This creates a sense of comradery with those who live in the city and are familiar with what the name Stumptown means. It really makes the brand feel more local and personal.


The American DJ Company is a name that is very clear, concise, and easy to remember. It also creates a sense of community and provides imagery of a wholesome “all-American company”.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your DJ business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused DJ terms like music, mix or tunes. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real DJ business named “Stumptown DJs”.

Stumptown is a colloquial name used for a specific area. Therefore, those who employ DJs from this company know they’re going to be working with people who are local to their area. It’s welcoming and provides a sense of community to customers.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Bass Bash, Melanie’s Melodies
  • Try using a word that wouldn’t be relevant when out of context (DJ Soiree – A soiree typically depicts an elegant, musical party)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable DJ business names could be:

  • Beduba DJs
  • Murara DJs
  • Tulalu DJs

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Magical Music and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like MagiccMusic, MagicalMus or MaggicalMusic.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.