Best Time to Post on TikTok in 2023? [Backed by REAL Data]

So when to post on TikTok?

The best time to post on TikTok is (time in Eastern Standard Time, EST);

• Tuesday at 9 AM
• Thursday at 12 AM
• Friday at 5 AM

Did you know that TikTok has over 1 billion monthly active users worldwide?

HubSpot reports that the average user on TikTok spends 89 minutes per day.

Here’s another interesting thing about TikTok: brands are remembered 40% more on TikTok than on other platforms. (Source: HubSpot).

TikTok officially reports that 2 out of 3 users are likely to buy something while on the platform.

So if you’re planning to grow your business or online presence on social media, don’t ignore TikTok.

To get better results, it is essential to know the best time to post on TikTok. Let’s jump into the details to discover the best times to post on this amazing social media channel.

What Is The Best Time To Post On TikTok In 2023?

How TikTok’s Algorithm Works 

If you want to get more out of TikTok, you should understand how its algorithm works and how it affects the reach and engagement of your videos.

Just like most other social media platform algorithms, TikTok also considers various factors such as likes, comments, shares, and views.

What does it mean?

A video that quickly attracts more likes, comments, and shares will often go viral.

Similarly, if a video has the least interaction from the users, it will NOT fetch many views. It’s simple as that.

Best Times To Post on TikTok: A Quick Report

The best time to post on TikTok to get maximum user engagement is on Tuesday at 9 AM, Thursday at 12 AM, and Friday at 5 AM. (EST)

According to research by Influencer Marketing Hub which analyzed over 100K posts on TikTok, here’s a quick breakdown of the best times to post on TikTok (all are in EST);

• Monday: 6 AM, 10 AM, 10 PM
• Tuesday: 2 AM, 4 AM, 9 AM
• Wednesday: 7 AM, 8 AM, 11 PM
• Thursday: 9 AM, 12 AM, 7 PM
• Friday: 5 AM, 1 PM, 3 PM
• Saturday: 11 AM, 7 PM, 8 PM
• Sunday: 7 AM, 8 AM, 4 PM

Use the above data as a starting point. It’s NOT a CONCLUSION!

Why? Because the BEST times to post on TikTok mostly depend on where your target audiences are located.

To get better results, it’s extremely important to keep an eye on your analytics. That’s the ONLY way to figure out the best time to post on TikTok for your target audience.

How to Find The Best Time to Post on TikTok?

Here are a few PROVEN ways to identify the best time to post on TikTok.

Use TikTok Analytics

Did you know that TikTok offers a built-in analytics tool that helps you easily analyze your account’s performance?

If you’re really serious about increasing your engagement on TikTok, switch to TikTok Pro as it offers you an Analytics tool that helps you better understand your user engagement. 

Here’s what it looks like;

As you can see, you’ll get a detailed overview and insights on several things including;

• Your weekly and monthly views
• Follower growth
• Trending Videos
• Profile and video views 
• Average watch time
• Traffic source types and much more

So how to set up a Pro account on TikTok?

Once you’re on the app, go to your profile page, and open the Privacy and Settings tab.

Then, choose “Manage My Account” and tap “Switch to Pro Account”.  

Here’s what it looks like;

Once you’re on TikTok’s Analytics took, you need to find out where your audiences are coming from.

TikTok shows you a list of “Top Territories” under the “Followers” tab.

Have a look;

As you can see, you can easily identify where your audience lives.

Once you figure out the demographics of your audience, you can post videos at appropriate times.

Test and Experiment 

Knowing the best times to post on TikTok is NOT enough.

You should know the demographics of your target audience. 

That’s the reason why you need to experiment with different posting times and track your performance using TikTok analytics. 

Here are a few quick tips on how to find the BEST timings to post on TikTok.

Use a social media scheduling tool: As we mentioned earlier, consistency is the KEY to getting more views and likes on TikTok. It’s easier to post videos consistently if you schedule them in advance.

Here’s where social media scheduling tools like Buffer, HootSuite, etc come in handy. These tools can help directly post videos on the TikTok platform.

Here’s what the post scheduling looks like on Buffer;

Not only does it save your time but these tools also give you analytics so you can get in-depth metrics on the following things;

• The total number of times your videos have been viewed
• The total number of likes your videos on TikTok
• The total number of comments your videos got
• The total number of times your videos have been shared
• The number of followers your account has gained over time and much more

Follow the latest trends: One of the simplest ways to make your videos go viral on TikTok is to create videos on the latest trends. 

For example, if you notice that your audience is engaging more with videos that feature a certain type of “trending music”, you can create more videos featuring that music to get the best results.

Find your niche: There’s a less-known strategy that works extremely well: find your niche and stick with it. You can’t build a loyal following on TikTok by posting every video under the sun.

Pick ONE topic and create highly engaging videos around that topic.

Let’s say you’re interested in SEO (Search Engine Optimization). Then, posting funny cat videos is NOT going to help. 

Just make sure to create videos that are engaging to your audience. You can research your competitors to see what type of videos they’re posting on TikTok to get more engagement. 

Post Content Frequently

The BEST way to determine the right times to post on TikTok is to post frequently.

Many surveys suggest that posting frequently on TikTok can definitely improve user engagement. 

Also, it will give you in-depth data about your audience.

The more you know about your audience, the better it is for you to understand their behavior.

So how often should you post on TikTok?

There’s no thumb rule on how often to post but most experts suggest posting between 1 to 3 times per day, depending on the content you are posting.

Make sure that you don’t compromise on the quality of your content. Why? Content is KING, no matter what platform you use.

TikTok’s algorithm ALWAYS prefers those accounts that consistently produce high-quality videos.

Post videos frequently and make them engaging and relevant to your audience. 

Interesting TikTok Stats & Facts 2023

Looking for some fascinating facts and statistics about TikTok? Here’s a handpicked list for you.

1. What age group uses TikTok?

TikTok’s largest age group is between the ages of 18 and 24. 54.1% of global TikTok users are female, and 45.9% are male. (Source: HubSpot)

2. How much time does the average person spend on TikTok a day?

The average user was spending 1 hour and 25 minutes DAILY on the app and opening TikTok 17 times.

3. Is TikTok banned in India?

Yes, the TikTok app had over 200 million users in India when it was banned in June 2020.

The primary reason for the ban was after a geopolitical dispute with China, India banned the app entirely.

4. What is the revenue of TikTok?

According to Oberlo, TikTok’s ad revenues are set to hit $18.04 billion in 2023, a 55% increase from the previous year. 

5. How many times has TikTok been installed?

TikTok is one of the most download apps, with more than 3.5 billion downloads worldwide. 

FAQs | Best Time To Post On TikTok

Here are some FAQs on TikTok’s best timings and tips to get maximum engagement. 

Related FREE Resources:

Final thoughts on a good time to post on TikTok

If you’re just getting started on TikTok, it’s important to know the RIGHT times to post. Why? 

Posting at the right times gives you maximum engagement such as likes, comments, and shares which ultimately help your videos go viral.

That being said, there’s no one best time to post on TikTok for everyone. It differs based on your target audience, their location, and the type of content you post.

Use the data mentioned here only as a starting point and experiment with your account to get the best results. Have any questions? Let us know in the comments.