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Ashley S.
Branding & Marketing Specialist
How to name your thrift store
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your thrift store. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our thrift store name generator above and then scroll below to find the first step in the naming process.
- Like New Luxuries
- Vantage Vintage
- Vintage Vibes
- Prudent Panache
- Fantastically Frugal
- Fun & Frugal
- Twilight Treasures
- Thrifty Traveler
- Clever Customer
- Canny Cabana
- Bounty Boutique
- Rumpus Resale
- Picky & Prudent
- Frugal Fanatics
- Thrifty Gifts
- Swift Thrift
- Simply Saving
- Hand-Me-Up
- Well Loved Wonders
- Rave & Rummage
Premium names to kickstart your business
Created by branding experts and professional designers.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Vintage”, “Panache”, “Treasures” and “Boutique”. These are all words that can help to make the concept of a thrift store seem more appealing to customers. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great thrift store names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name adds a classy tone to the thrift store concept.
This name conveys the idea of a clever traveler looking for some goods at a fair price.
This name conveys the idea that you might find something fun.
This name conveys the idea that the products you find in the thrift store are pre-owned, but in a loving way.
#4) Check It’s available
At this point, it’s good to have at least three great thrift store names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful thrift stores and break down why and how they’ve chosen to name their business and why it works for them.
Retro Ranch achieves interesting imagery by combining the concepts or retro and western products. This gives the store a fun vibe, they’re also able to achieve a catchy brandable name using alliteration with the words “Retro Ranch.
Urban Suburban achieves a welcoming message by including both urban and suburban customer bases within their name. They also have a catchy name through a rhythmic pronunciation in the name: Urban Suburban.
Nifty & Thrifty Is a catchy name that lets customers know they can expect products to be useful and inexpensive. It’s a quick and easy name to remember and uses a convenient rhyme to add to the overall tone: Nifty & Thrifty.
5 Tips for naming your thrift store
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused thrift terms like value, resale or secondhand. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real thrift store named “Nifty & Thrifty”.
This is a name that is easy to remember and has a simple concept. It lets you know that you can go into the store and find what you need without spending too much.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Retro Ranch, Nifty & Thrifty
- Try using a word that wouldn’t be relevant when out of context (Reuse Thrift – Literally refers to the act of reusing items).
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable thrift store names could be:
- Lilamo Thrift
- Cetula Thrift
- Vibama Thrift
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Simple Thrift and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like SimplleThrift, SimThrift or SimmpleThrift.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
