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Branding & Marketing Specialist
How to name your security business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your security business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our security business name generator above and then scroll below to find the first step in the naming process.
- Data Lock
- SafeGuard Security Systems
- Air Guard
- Metro Watch
- Kontrol Squad
- Victas Security
- Homelock Systems
- Urban Patrol
- Hidden Safe
- Safety On Demand
- Triple A Security
- Super Troopers Patrol
- Lock & Load
- Night Owl Services
- Redlight Security
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Lock”, “Watch”, “Squad” and “Safe”, you can see that while these words can be related to Security, they also suggest that you can expect a professional, reliable and personal security services this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great security business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and professional security service.
This name conveys a service that specializes in securing the metro stations.
This name conveys a service that provides premium home security service using the advanced technology.
This name conveys a product focused on securing valuable items at home or office.
#4) Check It’s available
At this point, it’s good to have at least three great security business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful security businesses and break down why and how they’ve chosen to name their business and why it works for them.
while the name is not the most creative one, this global security giant makes it instantly clear what the company is all about. The company operates from three chief departments – Security Services Europe, Security Services North America and… you guessed it… Security Services Ibero-America. The geographic component is great for directing potential consumers to the right branch.
the name refers to layered jungle canopies where some of the company’s founders received their military and security training. In addition, it also holds reference to the tabs that army personnel get when they’re assigned to the Special Forces.
Pinkerton Government Services
here’s a security company with an interesting name – Pinkerton Government Services was named after spy and detective Allan Pinkerton. Pinkerton is also the founder of the company that was originally called Pinkerton National Detective Agency.
5 Tips for naming your security business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused security terms like guarantee, safe or control. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real security business named “GardaWorld”.
The name represents a Canadian security company that claims to be the largest one in the world. The company provides guards and security personnel across 148 cities. It also ensures the security at 28 of the American airports. The name communicates the highest-quality and professional service that is available around the world.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Lock & Load, Pure Secure)
- Try using a word that wouldn’t be relevant when out of context (Night Owl Services – Night Owl as the animal, represents premium and overnight security services.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable security business names could be:
- Turane Safety
- Vulanos Security
- Pavilo Systems
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Homelock Systems and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Holock Systems, Hommelock Systems or Homelocking Systems.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.
Don’t forget to use our Security Company Name Generator
Words Security often describes
You can use these words to create Security business names like ‘SafeGuard Security Systems’ and ‘Triple A Security Institute’.
How Security is often described
Example Security company names using these related descriptive words ‘Top One National Security’ and ‘Diamond Dogs Military Security’.
You can use an adjective in your business name to create a business name like ‘Safe-House Security‘ or ‘Assured Security Services‘.
You can use a verb in your Security business name to create business names like ‘Protect & Provide Security Guards‘ or ‘Secure-It Home Security Systems‘.
We’ve taken words from above and from our generator results and combined the words to create new Security company names.
Security in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.