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Ashley S.
Branding & Marketing Specialist
How to name your Etsy store
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your Etsy store. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our Etsy store name generator above and then scroll below to find the first step in the naming process.
- Dandyliving
- Dangling & Dazzling
- Lustrous Linens
- Precious Pet Products
- Pine & Dandy
- Crafty Cooks
- Arts & Cats
- Cate Creates
- Kitchen Haven
- Scents & Scrubs
- Penchant For Plushes
- TodayCrochet
- Knits & Bits
- Starlight & Sandalwood
- Body Of Beauty
- BotaniBliss
- Ocean Of Arts
- Smise And Shine
- Magicart
- Watercolor Wonder
Premium names to kickstart your business
Created by branding experts and professional designers.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Dazzling”, “Beauty”, “Shine” and “Precious”. These words may not immediately make people think of an Etsy shop, but it does make the name stand out more overall. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great Etsy store names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This is a great name for sellers that used forest-themed or natural products.
This name uses a clever play on words to signify cat-themed art.
This catchy name suggests products with a natural vibe and a great scent.
This name suggests products made with plants and would work well for organic skin care products.
#4) Check It’s available
At this point, it’s good to have at least three great Etsy store names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Etsy stores and break down why and how they’ve chosen to name their business and why it works for them.
Bottles Uncorked is a name that provides a clear picture of what customers can expect. The seller literally sells home decor items that are made using glass bottles. The name also uses some handy repeating sounds to make the name more memorable.”Bottles Uncorked”
Scentual Goddess is a name that alludes to the kinds of products you can expect (self-care items) and it makes the customer feel good about what they’re purchasing. Customers can expect to smell nice and feel like a goddess.
Tattoorary is another name that combines words to let customers know what they offer. In this case, the products are temporary tattoos that customers can use on their nails. Rather than creating a wordy name, they simply combined the terms to get “tattooary”.
Premium names to kickstart your business
Created by branding experts and professional designers.
5 Tips for naming your Etsy store
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused Etsy store terms like shop, buy or store. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real Etsy store named “Scentual Goddess”.
Right away, many customers are sure to notice the unique spelling of “scentual”. This provides a clue that the business is offering something scented. It also uses the play on words with “sensual” to provide more of a concept that the products may be related to self care or skin care.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Bottles uncorked
- Try using a word that wouldn’t be relevant when out of context (Arts & Cats – Literally refers to art featuring cats.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Etsy store names could be:
- Hudana Etsy store
- Rebala Etsy store
- Wehava Etsy store
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his Etsy store The Rad Hatter and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like RaddHatter, RaHatter or RadHaatter.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
