Generate names for your wellness business below.
Ashley S.
Branding & Marketing Specialist
How to name your wellness business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your wellness business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our wellness business name generator above and then scroll below to find the first step in the naming process.
- Wholesome
- Mind and Body
- Mind and Beyond
- FeelGood Vibes
- Essential Energy Wellness
- WeCare Studio
- Living Well
- Choose Peace of mind
- Beyond Pampered Wellness Studio
- Happy Body
- Discovering Wellness
- Vital Essence
- Thriving Wellness Studio
- Healthy Body, Peaceful Mind
- Body-Mind Design
- Wellness Matters
- InstaVida Wellness
- Freedom Wellness Studio
- Mind Vision
- Naturalia Wellness Studio
Premium names to kickstart your business
Created by branding experts and professional designers.
Four steps to naming your wellness business
This four-step process will help you name your wellness business. In this example, I’m creating a name for a wellness business that conveys holistic, natural, effective, safe, gentle and customized solutions. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “mind,” “body,” “wholesome,” “energy” and “vital.” You can see that while these words can be related to wellness, they also shape up the expectations of the audience. These words carry emotional strength and a deeper meaning pertaining to the very nature of the products and services being offered (natural, capable of enhancing the mind-body connection, holistic).
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great wellness business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, who are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- Would you trust or go to this service?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a comprehensive, holistic treatment option, which is the very goal of wellness therapies.
This name conveys professionalism and attention to detail. It shows that the company is focused on giving clients the best possible experience.
This name conveys a proactive approach towards the identification of the best wellness treatment.
This name conveys a business focused on giving its clients a positive experience.
#4) Check It’s available
At this point, it’s good to have at least three great wellness business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful wellness businesses and break down why and how they’ve chosen to name their business and why it works for them.
Be Well is a simple and effective name, it conveys what they specialise in, helping people be well and the use of rhyming (Be-We) also makes this name catchy and easy to remember.
Awakening NY is a name that accomplishes two things. It uses a term relevant to the wellness field (awakening) and it also tells potential clients what the location of the studio is. Awakening is a positive word associated with spiritual growth, healing and peace of mind improvements.
Blue Heron Wellness perfectly use a metaphor and symbolism in their business name. The blue heron bird is not only beautiful but also signifies self reliance and self determination, all of these can also be seen as the values of this Wellness Business.
5 Tips for naming your wellness business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming Your Business Not Describing It.
A typical pitfall most businesses run into is describing their business name too literally, using overused wellness terms like zen, spiritual or healing. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real wellness business named Wellness Matters.
This name is so simple, yet great because it tells the potential client two things. It can be seen as a literal statement – wellness matters (and we all know that). Alternatively, it could mean matters and issues pertaining to the field of wellness, indicating knowledge and experience.
3. How to Make a More Memorable Name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Healing Hands, Vital Vine)
- Try using a word that wouldn’t be relevant when out of context (InstaVita – a combination of instant and the Latin vita that means life. In the world of wellness, that name could speak of procedures that will instantly bring a person back to life).
- Keep it short and simple.
4. Try Purchasing a Brandable Business Name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable wellness business names could be:
- Naturalia Wellness
- OrgaSpa Wellness
- Zentastic Wellness
You can find a full list of Brandable business names at Domainify.com
5. Avoid Combining Words Just to Create a Unique Name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Search Wellness and finds out the name already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like SeaWellness, Surchess and Searchiness.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Wellness business name ideas
Here’s the ultimate list of Wellness related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to Wellness.
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Words Wellness often describes
(“Wellness ______”)
You can use these words to create Wellness business names like ‘The Wellness Collective’ and ‘Holistic High’.
How Wellness is often described
(“______ Wellness”)
Example Wellness company names using these related descriptive words ‘The New Horizon Centre’ and ‘Awakened Approach Wellness’.
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Wellness Verbs
You can use a verb in your Wellness business name to create business names like ‘Achieved Wellness‘ or ‘Enhanced Recovery Wellness‘.
Don’t forget to give our Wellness business name generator a try!
