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Ashley S.
Branding & Marketing Specialist
How to name your welding business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your welding business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our welding business name generator above and then scroll below to find the first step in the naming process.
- Arcs & Alloys
- Ferrous & Flash
- Flux Fusions
- Elements Of Welding
- Watt’s Welding
- The Welding Wizard
- Whizbang Welding
- Welded Wonders
- Impact Ironworks
- Ions & Iron
- The Solder Soldier
- Schism & Solder
- The Iron Guy
- Synergy Soldering
- Weld & Meld
- Merging Metals
- Metal Mingle
- Al’s Alloys
- Fuse & Peruse
- FuseFab
Premium names to kickstart your business
Created by branding experts and professional designers.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Alloy”, “Metal”, “Fuse” and “Solder”, to give potential customers an idea about what the welder is capable of doing for them. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great welding business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys the kinds of processes and materials involved in welding.
This name provides a great logo opportunity and suggests the welder offer is flexible with their schedule and services.
This name conveys the creation of art through welding.
This name suggests a friendly, local welder who is happy to help customers.
#4) Check It’s available
At this point, it’s good to have at least three great welding business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful welding businesses and break down why and how they’ve chosen to name their business and why it works for them.
Isaac’s Ironworks achieves a personal connection with customers by having the founder in their business name. This leads customers to feel like they’re working with a helpful local rather than a large corporation. They’re also able to achieve a catchy brandable name using alliteration with the words “Isaac’s Ironworks.
Fuzion Welding is a name that keeps things clear and simple. It’s very easy to remember and provides an opportunity for a great logo. It also makes interesting use of the word “Fusion”.
Ouroboros Fabrication adds an interesting touch to the concept of an ouroboros. It suggests the ability to create art through welding and offers the opportunity for a great logo. One can imagine that the ouroboros (snake eating its tail) has been created that way by welding the pieces together.
Premium names to kickstart your business
Created by branding experts and professional designers.
5 Tips for naming your welding business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused welding terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real welding business named “Isaac’s Ironworks”.
This is a simple name, but it reminds people that they are working with another person rather than a nameless corporation. Furthermore, the use of alliteration makes it easy to remember.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Merging Metals, Weld & Meld
- Try using a word that wouldn’t be relevant when out of context (The Solder Soldier – This is a name that would work great for a veteran who has gone into welding.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable welding business names could be:
- Polada Welding
- Garuni Welding
- Kibado Welding
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Wondrous Welding and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Wondrouss Welding, WondWelding or Wonndrous Welding.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
