How do you get more customers for your HVAC company?
If you run an HVAC company, at some point you’re going to start thinking about marketing. You’re busy enough already, so the last thing you might want to have to deal with is social media, websites, or looking at data. Fortunately, you can still expand your business, including gaining more leads, and continue to get your name out there for potential future customers. A good marketing strategy doesn’t have to be something you dread doing or cost a lot of money; good marketing for your business means that you should have a return on your investment. There might even be things you can do starting right now that don’t require hiring a marketing agency. We think there are three, simple things you can do with your HVAC business today that will help you stay one step ahead of your competitors.
#1 Optimize Your Google Business Profile
Almost every brick-and-mortar or service area business can take advantage of Google Business Profiles. Formally called Google My Business, and sometimes just referred to as Google Maps, your Business Profile is an actual ‘profile’ that you can fill out on your own. This means you can control information, such as your opening and closing hours and business description, and put updated pictures of your work. We love Business Profiles for service area-based businesses because Google allows you to add the towns and neighborhoods you are willing to travel to in order to service.
But why bother since you have Yelp or Facebook? For some businesses, your Business Profile and number of reviews are just as important as a website or Facebook page. People will want to see regular reviews from others who have used your service, and this may play a role in their choice of which HVAC company to use. As a bonus, people can click a button to call you directly from your profile, so as long as you take the time to fill it out and follow the prompts from Google to finish filling out your missing details, you will be giving yourself a major advantage.
Ultimately, if you have one business and enough time to manage the profile yourself, setting up a Business Profile on your own is at the top of our list. But if you need help managing multiple profiles or navigating advanced listing features, working with a digital marketing agency like Today’s Business can save you time and money.
#2 Use an HVAC Customer Referral Program
There is a big chance you’re doing this already, but we’re here to tell you that you are on the right track. Referral Programs are so effective that if you feel that yours isn’t quite working, it might just be worth rethinking your messaging, offer, or reward. Referral Programs are especially beneficial when other people in your local area spread positive words about your business and make it that much better for all customers involved if you can include special offers. This way, everyone wins. You can use your social media, Google Business Profile posts, or website to promote referral rewards to bring in new customers while making the existing customers feel appreciated for having recommended you. Some ideas for referrals include:
- Entry into a drawing for a large prize
- Free Services from your Business
- Discounts on services
- Gift Certificates for other local businesses
#3 Work with an HVAC Marketing Company
Of course, you may be avoiding this last step because it’s probably too expensive. But we’ve listed it as one of the top three things you can do because it can be the most effective. The important caveat is to use a reputable marketing agency that specializes in your industry niche. For example, Today’s Business specializes in several different types of marketing but works regularly with home improvement, roofing and side, kitchen and bath installers, waste management, and HVAC. Because HVAC companies are service area businesses and require expertise in local marketing strategies, bringing in the right marketing team can very quickly accelerate your growth and help you prepare for more customers. Oftentimes, people associate marketing with running ads, but many businesses focus solely on adding pages to their website, organic social media, and improving visibility through search.
The most important thing to remember about marketing though is that you are spending money to make more money. With our clients, we like to embark on a custom strategy that suits their specific needs and budget versus a one-size-fits-all package. Just like you, our goal for each business is always to improve the brand, keep costs down, and keep growing.
Need Digital Marketing Services for your HVAC company?
If you could use some support for your HVAC company, then you are definitely in the right place! Today’s Business has helped numerous home services companies boost their audience and grow qualified leads. Check out our HVAC page to see what services we offer and to get more information about how we can help you!