Netflix looks to join the online gaming service wars

According to multiple reports, Netflix is looking into creating a presence in online gaming that will compete against Apple Arcade, Google Stadia, and others. First reported by The Information on May 21st, Netflix has been actively searching for the right executive to oversee an expansion into video games. Several industry sources have said that Netflix is seeking an experienced game industry executive to head up the project for the media company. 

One of the company’s options is bundling games together like Apple has chosen to do with its Apple Arcade. One of the reasons for Netflix’s interest in gaming is possibly the slow subscriber growth it experienced in the U.S. market leading to the company seeking alternatives to the current slate of award-winning media content. 

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