Modern and Timeless, Introducing the Giorgio Armani La Prima

Giorgio Armani’s passion and style are nothing new – it is at the core of his ethos and brand. The sleek sensibility and distinguished beauty create the enchanting world of Giorgio Armani. While you may be more familiar with its clothing, we are here to discuss its bags. This is our view and introduction to the world of Giorgio Armani La Prima bags.

The La Prima was first designed by Giorgio Armani in 1995 and combines logic and passion. The design has a sense of rationality and calm, which can be seen in the elegant, feminine, and thoughtful design. The idea behind the first design was to make a bag that the modern woman could use from day to night, one that was both tailored and soft, and a bag that would feel new for years to come. The result is the La Prima bag, a bag that celebrates clean design with a discreet Giorgio Armani logo on the top flap and is a beautiful take on an everyday carry. The idea behind the Giorgio Armani La Prima bags is that while a bag is meant to be a functional accessory, it too is an obsession and one that should bring pleasure to the wearer.

Armani La Prima Collage

Giorgio Armani Small La Prima in blue and black croc-quilted nappa, blue and green pebble-print patent leather bag

The Original Shape

While the bag is designed to be simple in many ways, the beauty lies in the details – which Giorgio Armani is known for in his years of dressing some of the most elegant women in the world. An accordion shape can only be seen from the side, along with beautifully rounded lines and edges, which help the bag stand out aesthetically. The stitching ties back to the tailoring the House is well-known for, and the shoulder strap can be adjusted for different carrying.

This bag may be compact, yet the interior is rather spacious. Because of the accordion shape, you’ll find a front and back open area along with the larger center compartment (which fits an iPhone Plus). The interior continues with its practicality with a cardholder, a mirror holder with an actual mirror (nice touch!), and a lipstick holder on the bottom. No detail was left out, and this bag is meant to transition from any event in an effortlessly cool way.

Limited Edition ’23 Collection

Six new bags take inspiration from the nineties original, all defined by precise and meticulous manufacturing techniques. The Made in Italy bags have updates from skilled artisans, with each detail remaining subtle yet impactful. The classic style is the cornerstone of this family, but a larger version is offered now, along with Limited Edition variations for the ’23 collection.

One of which is this shell clutch, a straightforward and elegant design. The slightly rounded lines and pleats at the corners, along with the detachable jewel chain, make this a sleek evening carry. From vegetable calf in natural colors to soft palmellato calfskin to the hand-stitching, which adds a design and lacquer, there is a finish, color, and variation for everyone.

In a world of many options regarding the bag you choose, Giorgio Armani sticks with what he made Armani legendary – beauty in the design, and the La Prima family hones in on what makes carrying a bag both practical and sophisticated. This is a bag shape that your wardrobe needs, one that, when you aren’t sure what to reach for, elevates the look, and it does so with grace and pizazz.

Discover the Giorgio Armani La Prima now!

Shop La Prima

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