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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your liquor store

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your liquor store. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our liquor store name generator above and then scroll below to find the first step in the naming process.

  1. High Spirits
  2. The Grog Bog
  3. Toddie’s Tonics
  4. On The Rocks Liquor
  5. Laguna Liquor
  6. Lavish Liquors
  7. Sanguine Spirits
  8. Spirits & Scallywags
  9. Siduri Spirits
  10. Pan’s Precious Beverages

  1. Brandy’s Bourbon
  2. Kahlua & Schnapps
  3. Sam’s Sambuca
  4. Scotch & Sizzle
  5. Whiskey On The Wind
  6. Drinks & Delight
  7. Mama’s Martinis
  8. Bits & Barley
  9. Growlers & Goods
  10. Chum’s Rums

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Created by branding experts and professional designers.

Four steps to naming your liquor store

This four-step process will help you name your liquor store. In this example, I’m creating a name for a liquor store that conveys the kinds of products you can expect to find in the store. Here’s each step I took in crafting these business names.

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?

  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:


Removed Ideas:

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great liquor store names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

This name hints at the great time you’re going to have with the drinks the store offers.

This name conveys fun and unwavering optimism.

This name makes a reference to a mythical creature known for enjoying the finer (or wine-r) things in life.

This name conveys a night of delight while you enjoy some delicious drinks.

#4) Check It’s available

At this point, it’s good to have at least three great liquor store names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful liquor store and break down why and how they’ve chosen to name their business and why it works for them.

bacchus wine merchant businessnamegenerator

Bacchus Wine uses a reference to the god of wine to portray just how good their products are. This name adds a touch of class and reminds you that even the gods are allowed to relax and have a good time, so you should too.

frugal macdoogal businessnamegenerator

Frugal MacDoogal is a fun name that uses repeating sounds and the concept of thrift to create what sounds like the name of a person. It’s very easy to remember, and customers are sure to feel good about going there to get the best prices. They also have a catchy name through a rhythmic pronunciation in the name: Frugal MacDoogal.

corkandbarrel businessnamegenerator

Cork And Barrel creates a touch of class by using a name that sounds similar to the elegant home goods store “Crate And Barrel”. You can go out and get your home goods, then follow it up with a trip to this store to get the drinks needed for a perfectly pleasant evening.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your liquor store

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused liquor terms like alcohol, wine or liquor. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real liquor store named “Frugal MacDoogal”.

This is a name that works on a number of levels. It includes a name that people can connect with, uses catchy repetitive sounds, and suggests that customers will be getting the best possible value for their purchases.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Sam’s Sambuca, The Grog Bog
  • Try using a word that wouldn’t be relevant when out of context (High Spirits – the term “spirits” refers to alcohol as well as a general mood.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable liquor store names could be:

  • Sulera Liquor
  • Yilamo Liquor
  • Faruka Liquor

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Landmark Liquor and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Landmarkk Liquor, LandLiquor or Lanndmark Liquor.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.