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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your life coach business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your life coach business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our life coach business name generator above and then scroll below to find the first step in the naming process.

  1. Gracious Guidance
  2. New You Nurturing
  3. Placid Tranquility
  4. Moving On
  5. Stillness & Serenity
  6. Hopeful Repose
  7. Cherish Coaching
  8. Elixir Of Nurturing
  9. Dulcet Development
  10. Halcyon Coaching

  1. Learning & Loving
  2. Harmony Healing
  3. Beacon Of Balance
  4. Coaching Coalition
  5. Decisive Development
  6. Diligent Directions
  7. Grounding Guidance
  8. Luminary Life Coaches
  9. Harmonious Helpers
  10. Lotus Coaching

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Four steps to naming your life coach business

This four-step process will help you name your life coach business. In this example, I’m creating a name for a life coach business that conveys the uplifting, grounding and helpful services they offer. Here’s each step I took in crafting these business names.

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?

  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:


Removed Ideas:

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#3) Get some feedback

You’ll now have a list of 3-6 great life coach business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

This name conveys a sense of calm and an opportunity to gain hope and strength.

This name suggests an assistant to aid in providing balance in the life of customers.

This name conveys a group of people who are waiting and willing to help.

This name conveys the idea of consciously choosing to make life improvements.

#4) Check It’s available

At this point, it’s good to have at least three great life coach business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful life coach businesses and break down why and how they’ve chosen to name their business and why it works for them.


Fleece And Forests is a name that represents safety and relaxation. It provides the imagery of being wrapped up in a warm fleece blanket and settled in a peaceful forest. The alliteration in the name also makes it easier to memorize. “Fleece and Forests.”


Your Kind Of Happy reminds potential clients that each person’s happiness is unique to them. It shows that the business is aware that it’s the client who decides what direction they want their life to go in, and that life coaches are there and happy to help.


Be Radical is a simple name that allows interested parties to get an idea about what they can experience with life coaching. It’s a concise message, telling people that they can be radical with the help of a good life coach.

5 Tips for naming your life coaching business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused life coaching terms or simply the name of the person offering life coaching services. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real life coaching business named “Fleece and Forests”.

Instead of spelling it out, this name uses imagery to provoke a sense of calm. The name itself starts to create the effect that the life coaches are meant to carry on.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Fleece and Forests.
  • Try using a word that wouldn’t be relevant when out of context (Guiding Light – Suggests actual guidance as well as imagery that help a potential client to feel hopeful.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable life coach business names could be:

  • Memara Life Coaching
  • Rudeta Coaching
  • Wadura Coaching

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Leadership Coaching and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like LeadershippCoaching, LeadeCoaching or LeaddershipCoaching.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.