The following blog is number 2 of 3 written by a Today’s Business SEO intern. The blogs were utilized to show what they had been learning as well as provide users useful information. This blog was written after 3 months of interning and was vetted by SEO staff.
Blogs are one of the best ways to improve search rankings and draw in new visitors for your website. But, with so many blogs out there, how do you make your blog stand out? For the past few months I have had the opportunity to work at Today’s Business learning every aspect of SEO. As content is one of the most important ranking factors, I have written everything from areas served pages to blogs and have learned a lot about how to create well crafted and impactful blogs for all types of businesses.
How Blogs Improve Rankings
Blogs are a great way to explore a very specific topic in great detail. This allows you to draw in a very niche and easy to track audience for your website. Google will then rank your page higher based on how satisfied viewers are with the content on the page. This often leads to blogs being some of the most visited pages on websites and also some of the most important. By creating a network of high quality blog posts, you can become the number one spot for questions within your industry.
What Steps to Take to Make a Good Blog
Now that we understand why blogs are important and how they help boost SERP Rankings, we can begin to talk about what you can do to improve your chances of writing a great blog.
Pick a Specific Keyword
Blogs are one of the easiest forms of content to keyword optimize. Because of this, it is beneficial to pick a very specific target. Oftentimes questions are the best keyphrases to use when writing a blog, this is because they allow you to naturally create sections to answer the original query. Be sure that your blog structure easily answers the users question, using constant headers, bulleted information, and lists are three popular ways to allow users to easily find the information they are looking for.
Look at your Competition
One of the biggest mistakes people make when beginning to write a blog is they assume they are in a vacuum. Every business has competitors and yours are most likely also using blogs to their own advantage. Before you ever begin writing, type your keyphase into Google SERP and do some research on what the top organic links for that search term are doing.
Out Content Others
Once you have taken a look at the top blogs for your term and taken note of their main points, outdo them. So long as it does not impact readability, having more information for your visitors is always a good thing. One caveat – content should still be quality over quantity. Do not simply add words just to make it longer. By expanding on the content you found on other websites your readers can get a unique, thorough curation of content that will best solve their query. You can read more about the the SEO benefits of longer blogs here.
Although it depends on the industry and blogs complexity, a good rule of thumb is to keep your blog between 600-800 words long.
Images can help to explain to your readers what they may not be able to gather through words. If you are writing about a complex topic images can not only offer a nice break from the information but also offer a visual representation of what you want to get across. However, be careful not to overuse images as too many images may break your contents flow too often, only use them when further clarification is necessary.
Link to Useful Pages
Blogs can be a great way to add links to your website. When writing, if there is any information in previous blogs you have written be sure to link to it. Adding links to other useful pages will not only help your users find the answers they are looking for, it will also boost search rankings. You can also link to other sites if you mention them when necessary.
Links in a blog should also be used to certify what you’re saying. If there’s a study you reference, link to the study. Are you the top ranked business in your industry? Prove it by linking to the rankings. This builds trust for both users and Google.
Have Others Read It
Don’t forget, blogs represent your brand and having countless spelling and grammar mistakes is not a great way to display your company to the world. However,
Mmistakes will happen, which is why it is important to always have a fresh set of eyes look at what you are writing and give feedback on grammar, rhetoric, and spelling.
Track Your Progress
Writing your blog is just the beginning, SEO is a constantly changing field and blogs are regularly in need of updates to remain competitive. Once you have made your blog public using tools like SEMrush’s on page SEO checker is a great way to view how your blog stacks up against the top ten in your industry, get backlink ideas, and improve your content.
Need Help With Your Content Marketing?
If you are looking to boost your company’s online presence the experts at Today’s Business can help. Their years of experience have made them leaders in their industry, with a team SEO experts ready to help! By filling out the online application their team will take a look at your company and develop a personalized strategy to help you and your brand grow.