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Ashley S.
Branding & Marketing Specialist
How to name your embroidery business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your embroidery business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our embroidery business name generator above and then scroll below to find the first step in the naming process.
- Eccentric Embroidery
- Effusive Embroidery
- Artistic Applique
- Arrowhead Applique
- Earnest Emblems
- The Lettering Labyrinth
- Legacy Lettering
- Monogram Mayhem
- MonoGrammy’s
- Needles & Nippers
- Handy Hooplah
- Patterns & Portraits
- Bella’s Bobbins & Bits
- Switches & Stitches
- Embroidery Joy
- Chenille For Real
- Precious & Personal
- Needlegrams
- Happy Little Letters
- Eloquent Emblems
Premium names to kickstart your business
Created by branding experts and professional designers.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Applique”, “Lettering”, “Monogram” and “Bobbins”, you can see that while these words can be related to embroidery, they also suggest that you can do more than you might expect with some needle and thread. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great embroidery business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys an honest and friendly experience.
This name conveys the imagery of a pleasant grandma using embroidery to personalize an item.
This name conveys the kinds of items that are specific to embroidery.
This name conveys a hobby that brings happiness and joy.
#4) Check It’s available
At this point, it’s good to have at least three great embroidery business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful embroidery businesses and break down why and how they’ve chosen to name their business and why it works for them.
Thread N’ Print is a name that conveys multiple services. It’s a name that is easy for potential customers to remember and return to if they need embroidery products.
Twisted Stitches is a name that clearly conveys what the business offers. It’s a great choice for any kind of needle and thread work, but especially for embroidery. They also have a catchy name through a rhythmic pronunciation in the name: Twisted Stitches.
U Name It is a name that works in a couple of ways. It describes that customers can get things monogrammed, and it lets them know that they get to make the choices however they want.
Premium names to kickstart your business
Created by branding experts and professional designers.
5 Tips for naming your embroidery business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused embroidery terms like thread, crosstitch, or sew. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real embroidery business named “U Name It”.
One of the most common ways embroidery is employed is for adding names or titles to clothing items. Consequently, the name “U Name It” is right on brand for embroidery businesses that offer monogramming.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Elegant Embroidery, Twisted Stitches
- Try using a word that wouldn’t be relevant when out of context (Nipper’s Embroidery – Nippers refer to a specific tool used to cut the embroidery thread)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable embroidery business names could be:
- Lumina Embroidery
- Susara Embroidery
- Vivara Embroidery
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Joy Embroidery and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like JoyyEmbroidery, Joybroidery or JoyBrroidery.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
