CMSWire’s Top 10 Digital Experience Articles of 2022

With 2022 coming to a close, its that time of the year where we look back at the digital experiences stories that resonated the most with our audience.

The digital experience is everything today. 

Think of your typical day in the digital landscape — you might work, socialize, order food, seek out entertainment, learn. In fact, around 50% of people polled in the US say they spend most of the day on a screen, be it a laptop, desktop, smartphone, tablet or TV.

At CMSWire we look at many facets of the digital experience, including new technology, new companies and industry changes — and you don’t want to miss out on what we’ve shared over the last year. 

Check out the Top 10 digital experience articles from 2022 below.

As competition rises, brands look for ways to cater to each individual customer. One potential solution? The composable digital experience platform (DXP) — an integrated set of technologies that aid the creation, management and delivery of contextualized digital experiences. 

What does composable DX look like, and can it meet your customers’ expectations?

A big topic in 2022? Web3 — the next iteration of the internet. Backed by blockchain technology, it’s promised to give control back to the people, eliminating big tech’s overreaching power. 

But can Web3 deliver on its big promises? Should people trust this new iteration of the web? Or is it all smoke and mirrors?

Digital transformation is something 70% of enterprises fail at. Not a surprise, since there’s no guidebook on how to do it right. But that doesn’t mean you have to contend with defeat. If you want to deliver on digital transformation promises, look to successful examples first.

For years, digital transformation was a vague, far-off concept. And while the pandemic certainly accelerated technology use, some businesses haven’t fully caught up. Why? Because there’s no switch to make it happen instantly. Instead, digital transformation is an incremental process that requires great strides in technology adoption and evolution. 

Does anyone really know what a DXP is? Vendors and enterprise digital managers certainly look at them differently. 

CMSWire contributor, Apoorv Durga share his thoughts on digital experience platforms, their capabilities, what we can learn from DXP usage and how these platforms should fit into your strategies. 

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