However, leading up to the Super Bowl, the Butcher Box team needed a way to create more buzz around their “Big Game Bundle” promotion and wanted to tap into new audiences. With the game approaching quickly, Butcher Box needed a team that could find new influencers and get them activated quickly. Knowing that Today’s Business is both very agile and incredibly well connected in the influencer marketing space, particularly with NFL athletes, Butcher Box knew that the Today’s Business team would be the perfect solution.
In total, Today’s Business sourced over 50 influencers to promote this campaign generating over 125 Instagram posts & story segments plus a podcast feature. The total reach of the campaign was around 2.25 million. Better yet, this was all turned around in under 2 weeks and included top tier athletes (i.e Ian Happ & Chris Hogan), celebrities (i.e Carissa Culiner & Victoria Arlen), micro influencers (Elise Tate, John Shackleton), and even video producers.