Acquia Launches CDP, WPP Acquires Fēnom Digital, More News

WPP acquires Fēnom Digital, Protiviti gains DX agency R2i, and the latest in customer experience and digital marketing software news.

Acquia, a digital customer experience platform company, has announced enhancements to its customer data platform (CDP) to support enterprise marketing teams. According to company officials, Acquia CDP now includes a unified data layer powered by Snowflake, direct SQL access and integration with Acquia DAM.

“A key tenet of any composable digital experience strategy is ability to work with data across systems,” Jim Idelson, vice president of Product at Acquia CDP, said in a statement. “We look for every opportunity to expand integrations between Acquia CDP and other martech systems, and to make it easy for organizations to make full use of their data, while respecting the privacy and preferences of their own customers. In 2023, you’ll see additional enhancements from Acquia designed to support customer self-service and broader integrations.”

In other customer experience and digital marketing software news …

WPP Acquires Fēnom Digital

WPP, an advertising company within Wunderman Thompson, has announced the acquisition of Fēnom Digital, a Salesforce commerce cloud system integration firm. In 2022, Fēnom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.”

According to company officials, this acquisition is part of Wunderman Thompson’s strategy to help clients drive growth.

“Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023,” Mark Read, CEO of WPP said in a statement. “The Fēnom team brings a proven track record of success paired with deep industry expertise and I’m delighted to welcome them to WPP.”

Protiviti Acquires Digital Experience Agency R2i

Protiviti, a global consulting firm, has announced its acquisition of the digital experience agency R2integrated. According to company officials the new asset will serve to grow Protiviti’s digital transformation and customer experience offerings to clients and bring an Adobe-dedicated, martech system integrator digital agency aboard. Two members of R2i’s C-suite were named as managing directors with Protiviti including Chief Digital Officer Michael Paige and Chief Commercial Officer Chris Hessler.

“Bringing R2i into Protiviti’s Digital solution is an important part of our strategy to expand our end-to-end offerings to help our clients innovate their customer experiences to fulfill their brand promise and create a better-connected future,” Joan Smith of Protiviti said in a statement. “Leveraging the power of data plus technology to aid our clients to automate and execute complex strategies is a key component. The R2i team brings significant experience in implementing and orchestrating the customer experience using Adobe Experience Cloud to our already talented team of digital makers and strategists.”

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