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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your accessories business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your accessories business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our accessories business name generator above and then scroll below to find the first step in the naming process.

  1. Heavenly Trinkets
  2. Sequins and Beads
  3. The Antique Closet
  4. The Brooch of the Baroness
  5. Fashion Forward Boutique
  6. Back in Time Boutique
  7. Details Matter
  8. All That Glitters
  9. Bejeweled
  10. Approachable Fashion

  1. B Classy
  2. Cocktail Hour Accessories
  3. AccesoriZe
  4. Tres Chic Boutique
  5. The Fashion Atelier
  6. La Moda Accessories
  7. Vintage & Modern
  8. Totally Accessorized
  9. Something for Everyone
  10. Bead Heaven

Premium names to kickstart your business

Created by branding experts and professional designers.

Four steps to naming your accessories business

This four-step process will help you name your accessories business. In this example, I’m creating a name for an accessories business that conveys the fun, stylish, elegant and one-of-a-kind nature of the product range. Here’s each step I took in crafting these business names.

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like sequins, fashion forward, glitter, approachable, classy and heaven. These aren’t all direct references to accessories or their qualities but in the context of the industry, all of the words work. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?

  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:


Removed Ideas:

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#3) Get some feedback

You’ll now have a list of 3-6 great accessories business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

This name conveys abundance, a huge selection of fashionable items to choose among.

This name conveys old school royalty and sophistication, which could mean authentic and expensive accessories.

This name conveys fun, hip and youthful vibes. It’s a great choice for a boutique that targets teens and young women.

This name conveys French fashion – a reference that’s instantly understandable among accessory seekers.

#4) Check It’s available

At this point, it’s good to have at least three great accessories business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful accessories businesses and break down why and how they’ve chosen to name their business and why it works for them.

Ottoman Hands Logo

Ottoman Hands is a name that tells potential clients exactly what type of accessories they’re going to get. The company focuses on oriental pieces, typical for the aesthetics of the Ottoman empire. Work with Turkish jewelers and accessory makers results in the second part of the name.

Madwell Logo

Madewell uses a bit of creative spelling to enhance the youthful, hip energy of the title. Known for affordable jewelry and accessories, the store makes a statement through the title selection. Regardless of the price range, the focus is on the quality of the products.

Sunglass Hut Logo |

Sunglass Hut adopts a different approach towards title selection and it goes for niche specialization. The name is a great choice for an accessory boutique that focuses on one type of item (sunglasses, in the specific example). A name can be very simple, yet telling potential clients everything they need to know about the nature of the business.

5 Tips for naming your accessories business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, relying on overused accessory terms like trendy, youthful, fashion, statement and vibrant. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real accessories business named & Other Stories.

That’s a pretty abstract name that has absolutely nothing to do with accessories. The aim here is to offer women a collection of different perspectives, a chance to find the perfect form of self-expression. With this mission in mind, you can easily decipher the deeper meaning of the name.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Freed Bead, Chic Boutique and Boho Baby)
  • Try using a word that wouldn’t be relevant when out of context (Real Ice Boutique is a name that will make sense whenever a person is familiar with the jargon and the meaning of the word ice – diamonds)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable accessories business names could be:

  • Enchantilly Boutique
  • Leganzia Accessories
  • Femanique

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Trendy & Practical and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Trendical, Practrendy and PracTrend.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Accessories business name ideas

Here’s the ultimate list of Accessories related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to accessories.

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How Accessories is often described

(“______ accessories”)

Example accessories company names using these related descriptive words ‘Necessary Accessories’ and ‘Essential Accessories’.

Create a unique business name with our Business Name Generator!