The day has come! NCAA athletes can now monetize their Name, Image, & Likeness (NIL) and this story has been breaking the internet. Here at Today’s Business we’ve been helping professional athletes build their brand and monetize their fan base for almost 10 years. We’re also experts in running influencer marketing campaigns for brands. Falling right in the middle of the brand + athlete world we have a lot of insights from both sides of the fence and in this blog we’re going to share everything we know with you.
First off though, why should you trust Today’s Business as an expert on this topic? Great question. We’ve helped athletes like Chris Hogan earn almost a half a million dollars in endorsement deals with brands like Pepsi, Bose, FOCO, the Menlo Club, & more. We’ve done deals that are flat payments, deals that are affiliate or performance based, hybrid deals and even have helped Chris earn equity in brands like EPOCH Lacrosse, Tomahawk Shades, & the Premier Lacrosse League.
On the flipside, we have been managing influencer campaigns for years for brands like ButcherBox, Bodybuilding.com, FOCO, & Chomps. We help these brands maximize every dollar they spend to help them achieve their goals, whatever they might be.
So what do we think about the new NIL laws? We’ve got a lot of thoughts on this hot topic but to keep this short and sweet we’ve broken it down into five key points below: