In 1993, fashion genius Miuccia Prada launched her namesake label Miu Miu, the little sister of Prada. Born to stand out, Miu Miu was founded on the ideals of femininity, creativity, and a rebellious, seductive allure that remains today as the brand celebrates its 30th anniversary. It’s fitting, then, that 30 years after it hit the scene, with principles way ahead of its time, the brand is having a renaissance.
While 1993 will go down in brand history as its grand debut, 2023 will forever be remembered as part of its rebirth. For the second year in a row, Miu Miu has been named the brand of the year by Lyst, which just released its much anticipated Year in Fashion 2023. Cementing that its popularity spans well beyond that viral skirt moment, Prada’s little sis is here to stand out on her own—and she’s not going anywhere anytime soon.
Crystals Galore, Megastars, No Pants and More
Hot off a year of viral moments and It-bag launches, Miu Miu’s love continued to grow this year, with Gen-Z embracing the fun, funky, and unconventionalism that Miu Miu fed us. Speaking of viral moments, many of the year’s hottest trends (on TikTok and off) can be traced back to Miu Miu. From the return of the beloved Ballet Flat to all things crystal, the no-pants trend and even librarian-core (which popped off on social media following the brand’s FW 2023 runway show), Miu Miu is leading the pack of what’s hot.
But it’s not just viral moments and trends that prove its popularity isn’t fleeting. The proof is also in the pudding, with searches for Miu Miu increasing by a massive 39% year-over-year, led partly by its buzz-worthy campaigns with It-Girls like Gigi Hadid and Kendall Jenner.
The quiety luxury trend had nothing on Loewe this year. The brand, which was once one of luxury’s most understated makers of leathergoods, has blossomed in the last decade under the creative directon of Jonathan Anderson, and this year Loewe’s Anagarm logo took center stage, becoming one of the fashion world’s most-wanted motifs of 2023.
Strong, but subtle, the uniquely distinct, quadruple-L emblem, dates back decades and resonated at unantipated levels with consumers this year. From the highly-covetable Anagram basket bags, which have become less of a seasonal novelty and more of a staple, to the the brand’s ready-to-wear (the Loewe Anagram Tank was the most popular product of Q2), demand for Loewe Anagram reached an all-time high in 2023.
An Unlikely It-Bag
In the age of TikTok, anything, and I mean, anything goes. 2023’s bag of the year is proof of that. With a retail price of just $20, Uniqlo’s Nylon shoulder bag reached levels of unprecented popularity this year. Beloved for its on-trend shape, functionality and the endless styling options (not to mention its gender neutrality), this bag took over in 2023 thanks to social media, generating over 119 million views on TikTok and selling out time and time again.