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For many of us, hair care is a significant part of our daily routine. Shampoo and conditioner, well, they’re like old friends, always there to take care of us (strand by strand). The process of washing and caring for our hair is a great way to re-center ourselves, celebrate natural beauty, and kickstart our mornings.
For us, it’s also essential to avoid harmful and toxic chemicals in our shampoo and conditioner, as well as support cruelty-free companies that use sustainable practices. That’s why we adore these natural hair care brands—for the best organic shampoo, conditioner, detangler, and everything in between. They help us stay true to our values and feel beautiful while doing so.
If you’re all about personal care and organic beauty, check out our list of natural skincare, aluminum-free natural deodorants, and natural and organic makeup brands as well!
Best Overall | Most Affordable |Most Hydrating
1. Prose
Best For | Personalized hair care
Natural & Organic | Organic & natural ingredients, free from parabens, sulfates, & GMOs
Features | Climate Neutral Certified, Certified B Corp, PETA-approved cruelty-free, vegan options, sustainably sourced ingredients, gives back to various nonprofits
Price | Starting at $28; discounted subscriptions available
Beloved by customers and stylists alike, Prose is dedicated to making fresh, customized hair care from natural ingredients like argan and avocado oils, baobab extracts, and bamboo charcoal. Start by taking the online quiz about your hair (and sharing your hair goals!), and they will formulate a custom hair care regimen. Your personalized shampoo, conditioner, and hair masks are then crafted and delivered to your door within 7-12 days for maximum freshness.
2. JVN Hair
Best For | Ultra-hydrating formulas
Natural & Organic | Free from silicone & sulfates
Features | Sustainably sourced ingredients, recyclable packaging, carbon-free shipping, Leaping Bunny certified (cruelty-free), vegan
Price | Starting at $18; discounted sets available
Created by celebrity hairstylist (and “Queer Eye” castmate) Jonathan Van Ness, all JVN Hair products feature an award-winning key ingredient: hemisqualane. Sustainably sourced from sugarcane, it penetrates the hair shaft to repair, protect, and smooth our strands—all while improving hair health over time. JVN Hair’s shampoo and conditioner sets (named Nurture, Embody, and Undamage) also include ingredients like aloe leaf juice, camellia seed oil, bamboo extract, jojoba esters, and hydrolyzed quinoa. Plus, the bottles are made of aluminum and glass (so they’re infinitely recyclable) and the pumps are made from post-consumer recycled plastic.
ALSO AVAILABLE AT:
Sephora
3. 100% PURE
Best For | Affordable organic shampoo and conditioner
Natural & Organic | Certified organic ingredients, no chemical preservatives, artificial colors, or fragrances
Features | Green Business Certified, eco-friendly packaging, cruelty-free, vegan, gives back to various causes
Price | Starting at $12
You’ll never have to worry about toxic chemicals or artificial ingredients when using 100% PURE. This California-based brand maximizes the benefits of natural ingredients (like neem and virgin coconut) and is dedicated to promoting healthy products rich in protective antioxidants. We love the range of shampoos and conditioners in a variety of fresh scents, as well as the affordable price points. 100% PURE offers beauty and skincare products, too, making this a one-stop shop for high quality, affordable beauty.
4. True Botanicals
Best For | Antioxidant-rich formulas
Natural & Organic | Certified organic ingredients, free from sulfates & GMOs, MADE SAFE certified
Features | Eco-friendly packaging, Leaping Bunny certified (cruelty-free), vegan
Price | Starting at $34; discounted subscriptions available
Beloved by thousands of consumers and household names like Laura Dern and Olivia Wilde, True Botanicals is a cruelty-free, vegan, and natural brand made for your skin and hair. The Nourishing Hydrating Shampoo uses green tea oil, aloe leaf extract, numerous antioxidants, and a coconut-derived surfactant, so you can enjoy a rich wash and lather without stripping your hair of its natural oils. Pair together with the conditioner, and you’ll be feeling rejuvenated in no time.
Also Available At:
Credo
5. NatureLab Tokyo
Best For | Fruit-derived formulas
Natural & Organic | Botanical & natural ingredients, free from parabens, phthalates, & sulfates
Features | Eco-friendly refill pouches, PETA approved cruelty-free, vegan-friendly
Price | Starting at $15
Healthy hair starts at the scalp, according to NatureLab Tokyo‘s founder Rosa Takagi. She built her brand on the premise that eco-friendly hair care can be a perfect balance (or harmony, rather) between traditional Japanese beauty rituals and future-forward clean technology. We love this brand for its cruelty-free shampoos and conditioners, packaged in sleek and round bottles and made with fruit seed oils, grapefruit extracts, and natural keratin. Even more, the eco-friendly refill pouches contain 85 percent less plastic than two full-size shampoo bottles. How’s that for sustainability?
6. Sienna Naturals
Best For | Textured hair
Natural & Organic | Nontoxic, free from sulfates, silicone, & parabens
Features| Plant-based ingredients; operates with EWG standards, cruelty-free, vegan, ethically & sustainably sourced, made in the USA
Price | Starting at $18; discounted subscriptions available
For textured hair in need of renewed hydration, consider Sienna Naturals, a natural hair- and scalp-centered brand. The signature foaming cleanser removes dirt and build-up while restoring natural texture, thanks to moisture-rich ingredients like Baobab oil, lavender oil, and aloe vera. Vegan and responsibly sourced, this Black women-owned brand supports sustainable harvesting and ethical working conditions. Grab a subscription for a sizable discount!
Also Available At:
Target
7. Ceremonia
Best For | Plant-based formulas from Latin and South American sources
Natural & Organic | Natural ingredients, free from parabens, sulfates, & silicones
Features | Recycled & recyclable packaging, carbon-neutral shipping, leaping Bunny certified, vegan
Price | Starting at $18
Babba Rivera launched Ceremonia as an ode to her Latinx heritage. Celebrating both Latin-derived ingredients and rituals, this clean haircare brand is making sure more people feel seen in the mainstream. Whether you need support with frizz control, scalp care, or curls, Ceremonia makes effective and nontoxic formulas just for you, with natural ingredients sourced from Brazil, Peru, and Mexico—just to name a few. Try the brand’s quiz or check out its shampoos, conditioners, and serums for your healthiest hair.
Also Available At:
Credo
Sephora
8. Act + Acre
Best For | Scalp care
Natural & Organic | Plant-based, natural ingredients, free from synthetic fragrances
Features | Carbon positive, recycled packaging, energy-conserving Cold Processed Method, 100% vegan & cruelty-free
Price | Starting at $26
Act + Acre‘s products are more than just shampoos and conditioners—they are skincare for your hair. Healthy hair starts with the scalp, and the brand specializes in high quality products that target the skin there first. Made with fewer, plant-based ingredients for all hair types, these natural cleansers, masks, serums, and more will transform your hair from the root. The Cold Processed Scalp Detox is beloved by our team with noticeable differences in scalp health and hair texture after just a week. Please note though that the pump doesn’t reach to the bottom of the jar, so you must pour the final goodness out!
9. Ursa Major
Best For | Natural, gender-neutral fragrances
Natural & Organic | Free from parabens, sulfates, & silicones
Features | Certified B Corp, Leaping Bunny certified, vegan, eco-friendly packaging, Certified Plastic Negative, gives back to environmental causes
Range | Starting at $26; discounted subscriptions available
Ursa Major believes in plant-based formulas that are simple, quick, and effective—because we’re all too busy for those multi-step routines. And the Go Easy Shampoo checks all of those boxes, leaving you with squeaky clean hair and a healthy scalp. Formulated using macadamia, bergamot, licorice, and coconut-derived surfactant, it smells truly delicious without the typical petrochemicals or synthetic fragrances. The best part? It’s gender-neutral, comes with a fantastic conditioner, and can be safely used by the whole family.
Also Available at:
Credo
10. Alaffia
Best For | Coconut-based shampoos and conditioners
Natural & Organic | Natural ingredients, sustainably sourced, non-GMO ingredients
Features | Cruelty-free, fair trade, creates jobs & opportunities
Price | Starting at $10
Alaffia, named after a greeting used in central Togo, Belin, and Nigeria for health and well-being, is a social enterprise that spans around the world. These hair care products are made across Western Africa using the best and safest natural ingredients. In turn, the brand fights against poverty and creates jobs and opportunities through women’s co-ops & collectives. The shampoos and conditioners are derived from ethically traded virgin coconut oil, unrefined shea butter, and natural plants.
Also Available at:
Target
11. Authentic Beauty Concept
Best For | Vegan formulas
Natural & Organic | Sulfate- and silicone-free, 95% naturally-derived ingredients,
Features | PETA-approved cruelty-free, vegan, fair trade ingredients, eco-conscious practices, gives back
Price | Starting at $31
Authentic Beauty Concept is as committed to good hair as they are to sustainable practices. Choose products by hair type and concern, and enjoy plant-based, vegan formulas like antioxidant-rich mango in the Hydrate line for dry hair or nourishing maple and pecan nut extracts in the Replenish range for damaged hair. As of 2021, packaging is made from 80% post-consumer plastics, which they introduced to their production line via slip-in, so as to first use up all original inventory and minimize overall waste.
12. Davines
Best For | Color-enhancing shampoo
Natural & Organic | Naturally derived ingredients
Features | Certified B Corp, gives back via 1% for the Planet
Price | Starting at $25
Founded in Parma, Italy by the Bollati family in 1983, Davines believes sustainable beauty means taking care of ourselves, the environment where we live and work, and what we love. Their commitment means they have been carbon neutral on the production of packaging across all product lines since 2018, and they give back to The Rodale Institute, the pioneer of Regenerative Organic Agriculture. They are cruelty-free, and working on becoming Leaping Bunny certified. We love that they use a wide range of naturally derived ingredients in their product formulas to treat everything from dandruff to gray hair. We are especially into their alchemic line, a system of color-enhancing shampoos to keep any color vibrant.
Also Available at:
Target
13. Hello Jupiter
Best For | Dandruff
Natural & Organic | Naturally derived and plant-based ingredients
Features | Gives back to mental health initiatives, post-consumer plastics & recyclable packaging, dermatologist-backed formulas, cruelty-free, vegan
Price | Starting at $21
For luxe, clean hair care that targets scalp health, Hello Jupiter’s got you covered. Addressing issues like dandruff, scalp acne, greasiness and more, the brand uses soothing but powerful ingredients like colloidal oatmeal and olive-derived squalane, all approved by Board-certified dermatologist, Dr. Julie Karen. Hello Jupiter knows that, despite how common scalp flakiness can be, the associated stigma can be just as difficult to overcome; the brand is so committed to breaking down beauty-related barriers and insecurities, they donate 5% of their profits to mental health initiatives. Love that!
14. Playa
Best For | Low maintenance routines
Natural & Organic | Naturally derived botanicals
Features | Cruelty free, science-backed
Price | Starting at $28
Playa, which means “beach” in Spanish, stays true to its name with a minimalist line of clean products that create the ultimate natural, breezy look– no styling required! If you love sulfate-free haircare but miss a good lather, you’ll love their Every Day Shampoo: the primary ingredient, capryl glucoside, is a gentle coconut-derived cleanser that gives a soft but generous foam. No drying out detergents here, babes! Pair with the Every Day Conditioner on your ends a few times a week and enjoy the baobab proteins that fill in any damaged cuticles in your hair for smooth, healthy locks that hardly need a thing.
15. Attitude
Best For | Bar shampoos & conditioners
Natural & Organic | Vegetable- or mineral-based ingredients
Features | Ecologo certified, cruelty-free, vegan friendly, EWG VERIFIED, FSC-certified packaging
Price | Staring at $15
Dismayed by the amount of plastic and packaging involved in your regular daily products? So was Attitude! Reduce your product packaging waste with their plastic-free bar shampoos and conditioners, which come in innovative biodegradable cardboard. The clean formulas use plants and minerals to create gentle yet effective products that leave hair feeling impossibly soft. Enjoy the nourishing properties of cocoa butter, watercress, and avocado oil in these vegan friendly and cruelty-free formulas, all while feeling good about the lighter load in your recycling bin.
