5 Tips to Come Up with Catchy and Cool Business Names
Make it relevant
The most important thing when it comes to coming up with cool brand name ideas is to keep them relevant to your business. Cool and catchy names are worthless if the name isn’t relevant to your business.
For example, Dash Dental helps people associate a good look with your business, which might work very well for a dental clinic focusing on aesthetic dental treatments. This makes the name relevant. The alliterative nature makes it catchy and very memorable.
Sunrise Cafe makes people think of a fresh, early morning that starts their day well. The metaphor in the name makes the name cool.
Whatever you choose, make sure that people associate things with your brand name that is relevant to your business and what it stands for. The examples above show that you can have cool or catchy names and still make them very relevant.
Avoid names that are too long
Your brand name should be easy to remember and simple to type. The longer the name the harder it is to remember. That doesn’t mean you have to go with super short names. You just need to make sure you’re not isn’t hard to remember for being too long.
Don’t focus on the number of words or letters, these things aren’t important. You should focus on the number of syllables. It’s usually best to use words that are 3 syllables long at most.
Two-word names are also acceptable. Three-word names can quickly become too long. I would limit my names to two syllables per word if I went with a three-word name. Most of the best cool and catchy names we analyzed were single-word or two-word names.
Create new words
Feel free to play around with different mashup and made-up words that are nice-sounding and clearly state what your business is about.
Sometimes new, and unique words are a great way to create a catchy-sounding name. We already showed that you can even use misspelled versions when creating new words.
Just make sure you don’t make them too hard to spell and pronounce. For example, PayPal makes it clear that it’s a payment service while establishing it as a casual brand with an easy-to-navigate interface (unlike traditional banking services).
Alliteration helps make this brand name catchy too. Add to this the fact that the name is relevant and you have yourself a very cool and catchy name.
List an inventory
If you’re stuck with ideas, you can try out the inventory technique. This is a simple trick that can help you generate a lot of ideas in a very short amount of time.
Sit down with a piece of paper or a blank page and start writing down every word that comes to your mind when you think of your business.
This is a creative exercise and there are no wrong answers here — so don’t hold yourself back! List as many words and creative business name ideas as you can.
Go beyond simple descriptive words. Think of metaphors and phrases that show what your business does and stands for.
Once you have your list, enter them one by one into our cool and catchy business name generator and list down your favorites.
Mix and match them together until you find the perfect one. Remember, rhythmic sounds, rhymes, and alliterations are what we’re looking for when creating cool and catchy business names.
Check if it’s taken
A crucial step before you settle on your new creative business name idea is to check if it’s taken already. A simple search online will do the trick.
Also, don’t forget to check if the exact domain name is available for your business name. It’s worth checking if the identical social media handles are available too, but you can also use a close variant for them.
Make sure that you can legally use the name. You can search online databases of existing trademarks in your country. You can also hire a trademarking attorney to speed the process if you have the budget for that.